Objectives, goals, and action plan

There are two important times of the year to set goals and objectives: September and January.

January is the first month of the year; after the Christmas holidays and the end of the year, it is usually when we analyze how the year went for us, what things worked, what you want to improve, and new challenges are usually set for the coming year.

How many times have you considered personal goals? In January, I'll sign up for the gym, or I'll go three times a week—because some of you are already signed up, but you don't go. Gyms derive a large part of their profits from those who don't show up. If a gym had a 100% attendance rate relative to those signed up, they wouldn't be very profitable. Membership fees would be higher.

I am going to go on a diet or I will quit smoking are the most typical ones at the beginning of the year. Although the quitting smoking one is starting to become obsolete…

Business objectives are also usually set for a calendar year, because they usually operate on fiscal years from January to December.

Others set goals in September, like academic courses.

In my case, for some years now, when I set annual goals and objectives, I divide them into 3 blocks of 4 months, instead of making them quarterly.

For me, it makes more sense, because after vacations—both summer and Christmas—and the beginning of the year, we tend to reflect on how your life is going, your professional life, your business, and new changes are usually proposed.

Dividing or setting new objectives and goals every 4 months allows me to achieve better results; I recommend it to you.

From September to December and from January to April, for me, are the most important in terms of launches, renewals, and more external work.

Then we have May to August, which are more about analysis, improvements, and development. More internal work. Also, planning new projects and objectives for September.